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Market Research
Satisfaction Surveys - The
measurement of satisfaction is absolutely essential to a customer
focused business strategy. Satisfaction engenders loyalty, which
improves profitability. Satisfied customers are far more likely to
buy again and to recommend others to do so. Measuring satisfaction
through dedicated research goes far beyond other measures such as
sales volume and value, market share and internal performance
indicators.
Competitor Evaluation - The
perceptions of the market regarding your competitors' offerings will
embrace the perceived quality of their products and/or services,
their service levels, the relationships they engender and the
associated costs. Typically, we will establish the sample’s reasons
for choosing a particular supplier at the outset, why they are loyal
and what would criteria make them switch. A thorough analysis of the
findings will be supplied. You’ll also be provided with competitor
data that will enable you to build your market strategy.
Lost Sales Analysis –
Sometimes, customers choose an alternative supplier or they just
stop working with you. When this happens you need to know why and
what it will take to win back the business. Often, an impartial
third party, such as Quest, will get more depth and honesty to
reasons why you have lost their business and what can be done about
it through guaranteeing the respondent anonymity.
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